Power Brands Add a Sparkle to Q3 Profits at Reckitt Benckiser
The Scotsman › October 28, 2008
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Summary
RECKITT Benckiser, the consumer goods conglomerate behind brands as diverse as French's mustard, Lemsip cold remedy and Cillit Bang cleaning fluid, is on course for bumper results after a surge in third-quarter profits.
The maker of Airwick air fresheners and Nurofen painkillers said its performance was helped by solid growth from its 17 so-called "power brands", helping to offset the effect of any economic slowdown.See the full content of this document
Extract
Power Brands Add a Sparkle to Q3 Profits at Reckitt Benckiser
Reckitt spent 12.5 per cent of net revenues on media marketing - some GBP 210 million, based on third-quarter figures.
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