Summary
DRINKS giant Diageo unveiled a step-change in its Turkish business yesterday by splashing out GBP1.3 billion on raki spirits maker Mey Icki to again tap the growing middle class in emerging markets.
Diageo, Scotland's biggest Scotch whisky company with a 30 per cent market share, is buying Turkey's biggest spirits company, with an 80 per cent share in the country's top-selling category, aniseed- based raki.See the full content of this document
Extract
Diageo's Turkish Delight at Raki Swoop
The company said Mey Icki's Turkish distribution network would also be a spearhead for the British group's international brands, which range fro...
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