If You Do One Thing This Week: Support Fairtrade Fortnight

Summary


IF YOU take a trip to Glasgow between 25 February and 9 March and someone dressed as a banana tries to usher you on to a multicoloured bus, do not be afraid. You have not discovered a rare west-coast ritual, nor are you at risk of being kidnapped into a bizarre fruitarian sect. Rather, you have stumbled upon the Fairtrade Foundation's campaign bus.

The customised open-top double-decker is on a tour of the eight Fairtrade towns and cities of the UK for this year's Fairtrade Fortnight, packed full of information to help spread the word about what Fairtrade is all about. Time was that the Fairtrade movement was a tiny, grassroots affair that applied to coffee and tea and some not-very-tasty cereal bars. Not so today. Since its humble beginnings in 1989, it has become a global certification scheme that stamps its mark on everything from flowers to T-shirts to university campuses and entire cities.

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Extract


If You Do One Thing This Week: Support Fairtrade Fortnight

The theme of this year's fortnight is Change Today, Choose Fairtrade and, if recent figures are a...

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