Drinkers Bamboozled by Supermarket Wine

Summary


MILLIONS of drinkers are baffled by the wine lines in their local supermarkets and struggle with how to choose between labels and regions in their quest for the right bottle.

More than one in four drinkers say they get confused by what's on offer - and almost half claim to be intimidated by the specialist staff in charge of the wine aisles, a new study shows.

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Extract


Drinkers Bamboozled by Supermarket Wine

Many believe the way the major store groups sell wine is too confusing for the ordinary drinker, making it difficult for non- exp...

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