Embryo Research: Mastering Cardinal Rule of Spin in a Holy Row
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Summary
ASK any publicist and they will tell you the same thing: if you want to make the news, punt the story on a quiet day. It's a fundamental truth in the world of spin of which press officers are usually mindful.
The opposite, of course, also applies - just think of Jo Moore, the former Labour Party spin-doctor who was castigated for sending an e-mail saying that 11 September, 2001, was "a very good day" to bury bad news.See the full content of this document
Extract
Embryo Research: Mastering Cardinal Rule of Spin in a Holy Row
According to this rule, the Catholic Church's attack on the government's plans to allow the creation of human-animal embryos for medical research was a shining example of media management.
The story broke on the morning of Good Friday, when Cardinal Keith O'Brien's hard-hitting Easter Sunday homily was previewed in a daily newspaper.With the holiday in full swing, strong news was in short supply. And from the perspective of an impatient headline writer, t...See the full content of this document
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