Fast U-Turn Over Dippy Government Rebranding Exercise

The ScotsmanMay 14, 2005

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Summary


THE shortest and possibly most embarrassing rebranding exercise in Whitehall history came to an end yesterday at the hands of a man with a screwdriver.

The name of the Department of Trade and Industry was last night restored after less than a week under the much-derided title of the Department of Productivity, Energy and Industry.

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Extract


Fast U-Turn Over Dippy Government Rebranding Exercise

The new and short-lived name was inflicted on the department as pa...

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