Grade Needs to Be More Than a 'Mentor' in His New Role at Helm of Itv
The Scotsman › November 30, 2006
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Summary
"A LEADER is a dealer in hope", as Napoleon Bonaparte once said. Michael Grade arrived at ITV's London offices this week dangling just that commodity before the staff of a company that has suffered a string of .
As he entered the atrium of ITV HQ, Grade was greeted with apparently spontaneous applause from staff. One executive told me: "It was genuine - it wasn't stunted up by a spin doctor."See the full content of this document
Extract
Grade Needs to Be More Than a 'Mentor' in His New Role at Helm of Itv
That feeling of good cheer is understandable given ITV has been fighting a war on three fronts: audience, advertising and ac...
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