Lawwell Brands Spl 'Unattractive' and Sets Sights On European League

The Scotsman › November 30, 2006

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Summary

CELTIC chief executive Peter Lawwell has branded the Scottish Premier League as "unattractive" but admits it is where the club must remain.

Lawwell has accepted the door to the Premiership is closed, although he does see Celtic participating in an extended Champions League format as they seek to maximise their brand name. He also revealed that Celtic's recent signing policy has been conducted with one eye on market growth, hence the acquisitions of Japanese midfielder Shunsuke Nakamura and Roy Keane.

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Lawwell Brands Spl 'Unattractive' and Sets Sights On European League

Lawwell was speaking in Dubai at the Soccerex conference, where he gave a talk addressing the commercial challenges facing the world's top clubs. Tagged by FIFA president Sepp Blatter as being "when football meets the ec...

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