Light at End of Tunnel As Arthur's Seat Gets Spectacular 2012 Spin- Off
The Scotsman › January 28, 2011
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Summary
The head of the Cultural Olympiad has vowed the vast marketing clout of the London Olympics will be used to pull tourists into Scotland.
Ruth MacKenzie spoke as the Legacy Trust, one of the Cultural Olympiad's major backers, put GBP750,000 into an event that will bring Arthur's Seat in Edinburgh alive with a light show involving 20,000 volunteers and athletes in August 2012.See the full content of this document
Extract
Light at End of Tunnel As Arthur's Seat Gets Spectacular 2012 Spin- Off
The Olympics will boast "one of the best marketing machines in the United...
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