Last-Minute Ticket Flurry Sees Open Defeat the Credit Crunch
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Summary
Royal & Ancient predicts bigger crowds at Turnberry than in 1994 as late advertising run proves effective
FEARS that the 138th Open at Turnberry could become another high- profile victim of the recession have been allayed after the Royal and Ancient, the organisers of the oldest major, predicted a higher attendance in South Ayrshire this week than watched Nick Price lift the Claret Jug in 1994.See the full content of this document
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Last-Minute Ticket Flurry Sees Open Defeat the Credit Crunch
According to Peter Dawson, the chief executive of the R&A, the rise in last-minute ticket sales can probably be attributed to a late promotion. "It's ...
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