Up Pops Latest Fashion in Retail Therapy - 'Guerrilla Shopping'
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Summary
A WORLD-RENOWNED designer label is to open a new store in Glasgow and close it down 12 months later in one of the first examples of "guerrilla retailing" in the UK.
Comme des Garcons, the Japanese fashion label, will sell in- season and vintage clothes from a disused warehouse building overlooking the Clyde for a year before shutting up shop and moving to another city.See the full content of this document
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Up Pops Latest Fashion in Retail Therapy - 'Guerrilla Shopping'
It is part of a wider trend known as "pop-up retailing" in which traders set up shop unannounced in modest spaces. Demand for goods is boosted because k...
See the full content of this document
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