Sainsbury's Hails 1.5m Extra Shoppers

Summary


SAINSBURY'S has hailed a record festive performance, after an extra 1.5 million customers flooded through the supermarket group's doors in the seven days leading up to Christmas compared with the same period in 2008.

Justin King, group chief executive, said in the 13 weeks to 2 January, the chain had had an extra one million customers a week on average, despite promotional offers being scaled back from the year before.

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Extract


Sainsbury's Hails 1.5m Extra Shoppers

The previous Christmas period saw the onset of recession and King said: "2008 was the most price-driven Christma...

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