Shop Smart On the Online High Street

The ScotsmanApril 22, 2005

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Summary


APOINT AND A click is all it takes. In Britain, 24 million people are already converts to the e-shopping experience. And many more are set to swap the high street for the information superhighway according to the Interactive Media Retail Group, the industry body for e-tailing, which predicts that online shopping will grow by 35 per cent this year.

But where should those embarking on their first virtual shopping trip go for the most stress-free spending spree? Look no further than our guide to the best online shops, given stars out of five based on the navigability of their websites, price range, product selection and information, payment protection, delivery service and returns policy. Sit back and relax, for a pain-free purchasing experience on the net.

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Shop Smart On the Online High Street

LADIES SHOES

Top site: Jones the Bootmaker www.jonesbootmaker.com

A family-run footwear business renowned for quality, Jones appeals to traditionalists and fashion-conscious shoppers. This site is not visually extravagant - it displays single shoes rather than pairs - but it is well laid out and is straightforward to navigate. The footwear is categorised into sections such as women's, men's and seasonal. A click of the mouse enables shoppers to get a close-up of...

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