Summary
NORTHERN Foods yesterday revealed that about a fifth of annual sales were coming from goods aimed at cash-strapped shoppers as the firm steers a path through the recession.
The Goodfella's pizza and Fox's biscuits maker has introduced new value ranges for discount chains to sit alongside its main premium business.See the full content of this document
Extract
Shoppers Show an Appetite for Discount Foods
Chief executive Stefan Barden said t...
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