Tap Into Hottest Trend of the New Year: Available at the Kitchen Sink

Summary


TAP water is back in vogue, according to trend-watchers who predict consumers will opt for more natural products, lighter make- up and luxury versions of household products in 2008.

Bottled water is falling out of favour with restaurant-goers, claims a report by analysts Mintel, amid concerns over price and the environmental impact of shipping water from remote locations.

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Tap Into Hottest Trend of the New Year: Available at the Kitchen Sink

The report also predicted beauty products would contain more minerals as ingredients, as fashion shifts away from heavy make-up towards a more natural appearance.

"Increasingly, consumers are demanding additives, preservatives and colours are removed from foods," the report states. "Watc...

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