Summary
TESCO'S festive advertising spending, including its Spice Girls commercials, was the highest of all the big food chains.
The UK's biggest grocer splashed out GBP 18.6 million on TV, radio and press advertising in November and December. This compared with Morrisons at GBP 18.3m over the two-month period, according to Nielsen Media Research.See the full content of this document
Extract
Tesco Biggest Spender On Festive Ads
Asda's total advertising spen...
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