The Secret of His Success

The ScotsmanJune 09, 2009

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Summary


THE writer Malcolm Gladwell's latest article for the New Yorker magazine was called "How David Beats Goliath: when underdogs break the rules". Read it, and you can't help thinking, here is the germ of another best-seller. It would come with a catchy title, Underdogs, a central hook - that when underdogs change the rules of combat they win - and provocative case studies.

So is Gladwell's next book, after The Tipping Point, Blink and most recently Outliers, in the making? "I wrote that piece and I thought maybe this is... it is certainly in consideration," he says. "I am many years from deciding what my next book would be, but it crossed my mind it was worth exploring in more detail."

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Extract


The Secret of His Success

Another piece he wrote recently, now in a book of essays, would also be fertile territory. The article What the Dog Saw was centred on Cesar Millan, dog psychologist extraordinaire, the "Dog Whisperer" of the National Geographic television channel programme, who tames wild, precocious and frankly dangerous domestic dogs.

"It was about movement, what is it that we communicate to the world by the way that we move," he says. "Dogs are terribly interested in our movements. That'...

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