Summary
TOURISM leaders in Scotland are to target Sweden in an effort to boost income from visitors to more than GBP 18 million a year.
VisitScotland is to step up its marketing efforts in the Scandinavian country in order to use the recent growth in direct low- cost air links to attract more tourists.See the full content of this document
Extract
Tourist Board Sets Sights On Sweden
The agency now regards Sweden as a "primary market" and is keen to promote Scotland as a holiday and business destination. There are now regular flights to Stockholm from Edinburg...
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